At the end of the '60s Lino Manfrotto was a photo reporter in Bassano del Grappa for Il Gazzettino and Il Giornale di Vicenza. He was also engaged in industrial and advertising photography. The photographer’s studio equipment was cumbersome, heavy and did not facilitate the work of professionals. The market offered a wide range of studio flash-units and quartz illuminators, but completely neglected basic accessories such as stands, booms and clamps.
Based in Northern Italy at Cassola, Manfrotto designs, manufactures and markets a wide range of camera and lighting support equipment for the professional photographic, film, theater, live entertainment and video markets. The product line includes an extensive range of camera tripods and heads, lighting stands and accessories.