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ELECTRIC is defined by its iconic volt logo and has deep roots in action sports, music and fashion. Founded in San Clemente, CA in January 2000 by Kip Arnette, Bruce Beach, and Mike Carter. Building a brand that they could be proud of and having fun was their original mission. ELECTRIC officially launched its products at the SIA snow show in Las Vegas in March of 2000 with the ELECTRIC volt logo on hats, t-shirts, and stickers. ELECTRIC is a premium sunglass, snow goggle, and accessories company that has been rocking since 2000.
Over the last decade ELECTRIC has produced some of the most unique and innovative designs in the sunglass market. ELECTRIC's high voltage sunglass styles are team inspired and reflect the attitude and personalities of today's youth culture. ELECTRIC snow goggles are world-renowned for their high level of quality and unmatched performance in the snow. In January 2008 ELECTRIC was acquired by VOLCOM, officially making ELECTRIC part of the VOLCOM family. Today ELECTRIC is a global leader in eyewear and operates as a stand-alone brand, with full support from VOLCOM to maximize the full potential of ELECTRIC.